Post by account_disabled on Nov 25, 2023 4:13:09 GMT
Disappear after hours (unless saved). Marketers have become storytellers with half of the world’s business pages publishing at least one story per month. To help advertisers understand and embrace this new format it commissioned a non-obvious metric study to help it understand how people around the world view content. We also conducted a meta-analysis targeting US audiences to explain which creative elements will help capture user attention and achieve business results. Stories Evoke Emotions Research shows that people from all markets studied (Brazil, Indonesia, UK, US) react emotionally to stories.
It’s been proven that people connect stories to strong emotions Phone Number List such as excitement, fun and inspiration. Perhaps the reason is that the full-screen format offers an immersive experience which means it allows advertisers to build deeper connections with their audiences. Creative elements make stories more effective Business stories take center stage. On average, more than one-third of respondents (active users) admitted that they were.
More interested in a product after seeing it. two factors: the likelihood that a breakthrough ad will be noticed, viewed, or a user returns to the ad; and the likelihood that a response to the ad will compel the user to take some action. The study reveals key insights which support other observations that some of the elements that make advertising on mobile feeds more effective also apply. Important Elements of Ads Relevance The best-performing ads are, on average, more relevant.
It’s been proven that people connect stories to strong emotions Phone Number List such as excitement, fun and inspiration. Perhaps the reason is that the full-screen format offers an immersive experience which means it allows advertisers to build deeper connections with their audiences. Creative elements make stories more effective Business stories take center stage. On average, more than one-third of respondents (active users) admitted that they were.
More interested in a product after seeing it. two factors: the likelihood that a breakthrough ad will be noticed, viewed, or a user returns to the ad; and the likelihood that a response to the ad will compel the user to take some action. The study reveals key insights which support other observations that some of the elements that make advertising on mobile feeds more effective also apply. Important Elements of Ads Relevance The best-performing ads are, on average, more relevant.