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Post by account_disabled on Dec 26, 2023 9:47:12 GMT
Methods in the analysis of people to understand their behavior as consumers in relation to markets and marketing exchanges". In this way, it is directly related to the behavior of consumers. Its importance lies in the sales process, as well as in product design, advertising or brand creation. Although the United States is where it has been best implemented, neuromarketing is reaching countries like Spain with increasing force. Initially, it was the large multinationals that began to use this new discipline, but now it is giving way to companies of all fields and sizes, which are taking advantage of the knowledge it provides to apply it in their different marketing campaigns. Its Country Email List beginnings were attributed by The Economist magazine to Jerry Zaltman , with one of its first definitions, when in the 90s he wanted to establish a union between. Marketing and brain imaging technology, although it would be in 2002 when the neuromarketing department of BrightHouse consultancy. Its usefulness lies in several issues, according to Ariely and Berns. They consider that consumers offer greater resistance to adequately express their preferences and tend not to tell the truth or do not know the answer. In this way, neurology techniques in marketing.
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